Gano Puerto Rico, Ƙungiyar Kasuwanci ta farko ta Puerto Rico (DMO), ta sanar a yau cewa buƙatar masaukin 2019 Q1 yana daidai da matakan 2017 Q1 watanni goma sha huɗu bayan guguwar Maria, yana nuna alamar farfadowa da ba a taɓa gani ba don makoma. Jimlar buƙatun haya mai zaman kansa ya karu da kashi 72 cikin ɗari daga matakan 2017 Q1, yana nuna babban ci gaban baƙi1. Hasashen na sauran shekara yana da kyau yayin da ragowar 2019 ke yin ajiyar kashi 24.1 sama da matakan 2018. Ana tsammanin wannan zai ci gaba da hauhawa saboda matsakaicin yin rajista zuwa taga isowa kusan watanni 2 ne.
"Puerto Rico tana kara kama da tarihin dawowar tarihi, kuma ina alfahari da ganin tafiye-tafiyen tsibirin da masana'antar yawon shakatawa na taka rawar gani," in ji Roger Dow, shugaban kuma Shugaba na Ƙungiyar Balaguro na Amurka. "Bincika Puerto Rico ya tabbatar da cewa hannun tallan da ake nufi shine muhimmin bangare na samun nasara."
eTN Chatroom: Tattauna da masu karatu daga ko'ina cikin duniya:
“Mun koyi abubuwa da yawa daga takwarorinmu na yawon bude ido a wasu wuraren da suka fuskanci matsaloli, kuma hakan ya taimaka wajen mai da hankali kan kokarinmu. Mun tattara bayanai da bayanan tarihi masu alaƙa da fahimta, kuma mun lura sosai da yadda kafofin watsa labarai ke sarrafa ɗaukar hoto. Mun inganta tsare-tsaren mu don tabbatar da kyakkyawan sakamako, "in ji Brad Dean, Shugaba na Discover Puerto Rico.
Tun lokacin da aka kafa shi a cikin Yuli 2018, Discover Puerto Rico ya fara aiki don tabbatar da daidaiton alamar Puerto Rico da haɓaka tattalin arzikin baƙo, yana ba da ikon Tsibirin don samun cikakkiyar fa'ida kan samfuran yawon buɗe ido da bunƙasa a matsayin babban makomar Caribbean. Gano Puerto Rico ya saita buri na ɗan gajeren lokaci don fitar da saurin rikodin don murmurewa da isa matakan pre-Maria ta cika shekaru biyu da guguwar ta cika. Dangane da sakamakon 2019 Q1, Discover Puerto Rico ya cimma wannan buri da wuri fiye da yadda ake tsammani, yana tabbatar da kansa a matsayin ɗaya daga cikin nasarorin farko na Tsibirin.
"An kafa DMO don sanya manufa da tattalin arziki a farko, ta hanyar tabbatar da daidaito da kuma mafi kyawun dabarun tallan tallace-tallace don ƙara yawan kasuwanci da ziyarar shakatawa," in ji Dean. "Wannan lokaci ne mai ban sha'awa ga tattalin arzikin baƙo na Puerto Rico, kuma yana da lada don ganin nasara da wuri. Koyaya, wannan shine kawai mataki na farko - babban burinmu shine sanya ikon canza tafiye-tafiye zuwa aiki a Puerto Rico ta hanyar ninka girman tattalin arzikin baƙo, wanda zai amfanar mazauna tsibirin da kasuwancin, "in ji shi.
Masana'antar yawon shakatawa ta Puerto Rico ta sami ci gaba mai girma a cikin rikodin lokaci. Ƙarin matakai sun haɗa da:
•2019 Q1 jagorori da yin ajiya a cikin Taro, Ƙarfafawa, Taro da Abubuwan Taro (MICE) sarari ya zarce matsakaicin shekaru 3 da 5 da suka wuce. Masu tsara taron suna neman Puerto Rico babban zaɓi da aka ba shi sauƙin yin kasuwanci azaman yanki na Amurka da sha'awar makoma ta Caribbean.
•Aikin isar da jiragen sama ya yi ta girma a dukkan filayen jiragen sama. Filin jirgin saman San Juan International Airport (SJU) ya ga karuwar 23.8 bisa dari na shekara-shekara na zirga-zirgar jiragen sama a farkon kwata na 2019 idan aka kwatanta da watanni uku na farko na 2018. Wannan alama ce mai ƙarfi ta haɓaka, yayin da ƙarin dillalai suna faɗaɗa iya aiki kuma suna ƙarawa. sababbin hanyoyi.
•Kamfanonin jiragen ruwa na Puerto Rico sun karya tarihi. Lambobin Janairu na 2019 suna nuna karuwa daga shekarun baya na kashi 28.9 na masu ziyartar tashar jiragen ruwa kuma an sami karuwar kashi 56.6 cikin 2018 na fasinjojin jirgin ruwa na gida idan aka kwatanta da Janairu XNUMX.
•Akwai kusan otal 156 da ke karɓar ajiyar kuɗi. Hayar ɗan gajeren lokaci tana ba wa matafiya fiye da zaɓuɓɓuka 8,000 a duk faɗin Tsibirin da 'yar'uwar tsibiran Vieques da Culebra.
Manyan hukumomin balaguro na kan layi kamar Priceline, Kayak da Expedia Group suma sun ba da rahoton karuwar buƙatun masauki a bainar jama'a a Tsibirin. Priceline ya ba da rahoton cewa ajiyar dare na ɗaki ya haura kashi 125 a cikin Q1. Kayak.com ta yi nazari kan zirga-zirgar neman Break Break a duk faɗin jihohi 50 kuma ta ga karuwar binciken kashi 115 idan aka kwatanta da 2018. Wurin da aka fi nema a cikin jihohi 30 cikin 50 shine San Juan. Rahoton bayanan kwanan nan na Expedia Group wanda buƙatun ya karu da kashi 440 da kashi 40, bi da bi, a cikin Q4 2018 idan aka kwatanta da lokaci guda a cikin 2017.
A cikin Yuli na 2018, Gano Puerto Rico da sauri ya fara aiwatar da tsarin sake fasalin alama don tabbatar da tasiri nan take kan tattalin arzikin baƙi. Yayin da kungiyar ke gab da cika shekara guda da guguwar Maria, yakin neman zabenta na #CoverTheProgress ya kalubalanci kafafen yada labarai da su mai da hankali kan kyakkyawar ci gaban masana'antar yawon bude ido. Yunkurin da ba a taɓa ɗauka ba ta wurin makoma wanda ya fuskanci bala'i, yaƙin neman zaɓe ya canza tunanin Puerto Rico, yana sanya tsibirin cikin la'akarin matafiya da masu tsara taron. Kungiyar ta kuma kunna Initiative Content Initiative na Google, tana sabuntawa cikin sauri da inganta kadarorin gani da ake samu ga matafiya akan layi.
A cikin Q4 na 2018, Gano Puerto Rico ya mayar da hankali kan tabbatar da yardawar ɓangare na uku ta hanyar kafofin watsa labarai da masu tasiri, don yada labarai na sadaukarwar Puerto Rico. Samun matsayi na #1 akan jerin sunayen "52 Places to Go" na New York Times, a tsakanin sauran sanannun yabo da aka samu, ya taimaka wa tsibirin ya zama daya daga cikin mafi kyawun wuraren da za a ziyarta a cikin 2019. Kaddamar da shekara tare da Lin Manuel Miranda ya sake mayar da aikinsa a "Hamilton" da Nunin Daren Yau wanda ke nuna wasan kwaikwayo na musamman na Jimmy Fallon a Puerto Rico, wanda aka haɗa tare da matsananciyar matsananciyar matsaya zuwa matsayi Puerto Rico a matsayin manufa mai kyau don hutun bazara, ya taimaka wajen ciyar da ci gaba.
A watan da ya gabata, Discover Puerto ya ƙaddamar da sabon tambari, gami da sabon tambari, da gidan yanar gizon da aka sabunta, wanda ke nuna abun ciki mai ƙarfi da aka ƙera don jawo baƙi a duk nau'ikan dijital. Kuma a makon da ya gabata, kungiyar ta kaddamar da wani sabon kamfen mai suna "Mun Hadu Duk da haka?" Sabon kamfen ya sake gabatar da Puerto Rico ga duniya kuma yana jawo kwarin gwiwa daga abubuwan sadaukarwa na musamman na tsibirin - gami da kyawawan ƙofofinsa, yanayin karɓuwa da maraba da jama'arta, da matsayinsa na yanki a matsayin yanki na Amurka wanda ke dacewa da yankin. kudancin kasar.
“Mun yi farin ciki da ganin irin tasirin da kokarin DMO ke yi ga al’ummar yankin. Puerto Rico tana da dama mai ban mamaki don haɓaka girmanta, a duniya, kuma wannan shine farkon, "in ji Leah Chandler, CMO na Discover Puerto Rico.
Through research, innovation, collaboration and best-in-class marketing practices, Discover Puerto Rico continues to work with industry stakeholders and destination leaders to promote Puerto Rico as a premier global destination. The Island was recently selected as the host destination for the upcoming World Travel and Tourism Council (WTTC) 2020 Global Summit – further evidence that Puerto Rico’s tourism industry is thriving.
