A new study by hospitality intelligence firm, HotStats, identified that TrevPAR at hotels in London is now 35% above the regional UK, compared to 16% in 2000.
Binciken, Benchmarking Beyond RevPAR, wanda ya ba da misali mai kyau na kusan dakunan kwana na otal 45,000 a duk faɗin Burtaniya a cikin shekaru 15, ya gano cewa adadin kuɗin shiga a otal-otal na London ya karu da 25.3% a cikin shekaru 15 da suka gabata, idan aka kwatanta da haɓaka. na kawai 7.6% don otal-otal na yanki na Burtaniya.
Faɗin ni'imar babban birnin a cikin 'yan shekarun nan ana iya danganta shi da girman martabar London a matsayin wurin yawon buɗe ido. Yawan masu ziyartar babban birnin kasar ya karu da kashi 70% cikin shekaru 15 da suka gabata, zuwa miliyan 31.5 a shekarar 2015, inda a yanzu birnin Landan ya kasance birni na biyu da aka fi ziyarta a duniya.
Yaduwar ta kara ta'azzara lokacin da masu otal otal a yankin suka yi hasarar kadarori a babban birnin kasar yayin rikicin hada-hadar kudi na duniya. Bayyanar kasuwannin otal na yanki ga sauyi a cikin GDP na cikin gida yana nufin cewa babban aikin layin ya faɗi zuwa mafi ƙarancin matakinsa tun farkon karni a cikin 2011 (£ 93.55), bayan shekaru uku a jere na raguwa.
Sabanin haka, TrevPAR a otal-otal na London ya karu da 13.2% zuwa £132.52 a cikin lokacin daga 2009 zuwa 2011. Tazarar wasan kwaikwayon ya kasance mafi girmansa a cikin 2012, akan £42.99.
Koyaya, tun daga 2012, masu otal na lardin suna rufe gibin, suna samun TrevPAR CAGR na 4.1% kowace shekara a cikin shekaru uku zuwa 2015, idan aka kwatanta da 1.5% a kowace shekara a otal-otal na London a daidai wannan lokacin.
Masu otal na London ba koyaushe suke zarce takwarorinsu na Lardi ba. A cikin 2003, lokacin da otal-otal a babban birnin kasar suka gwabza mafi munin fadace-fadacen da ake fama da su yayin da manyan bukatu na birni suka fuskanci matsalolin duniya da dama, ciki har da 9/11, SARS da yakin Iraki, yankin TrevPAR ya kasance £5.35 gaban London.
A cikin 2015, an rubuta TrevPAR a otal-otal na London a kan £143.04 idan aka kwatanta da £105.90 a otal-otal na Biritaniya, tazarar £37.14.
Pablo Alonso, Babban Jami'in HotStats ya ce game da sakamakon "Ayyukan TrevPAR a otal-otal a Landan ya ɗan ɗanɗana a cikin watanni 12 da suka gabata. Yayin da yawan masu ziyartar babban birnin kasar ke ci gaba da karuwa, ana samun saurin karuwar bukatu a yanzu, idan ba a zarce ba, ta hanyar karuwar wadata.
Hakan ya baiwa masu otal otal na lardi damar rufe gibin da aka samu a Landan kuma suna ci gaba da zarce ci gaban da ake samu a otal-otal a babban birnin kasar a shekarar 2016."
