A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’
A cikin zamanta na Play Room a IMEX America, "Shin kuna warware matsalar da ba daidai ba?" ta nuna wa masu halarta yadda za su tunkari kalubale ta sabon salo domin su fito da sabbin dabaru da sabbin abubuwa. Susan, wacce ke ba da kwas ɗin tunani mai ƙirƙira a Jami’ar Harvard, ta yi bayani, “Einstein ya ce ‘Idan ina da sa’a guda da zan warware matsala, da na shafe mintuna 55 ina tunanin matsalar da minti biyar ina tunanin mafita.’
Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”
Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.
Daga yanayin tarurruka na gaba zuwa masu halartar taron na gaba. Shawna Suckow, wanda ya kafa SPIN: Cibiyar Masana'antu ta Manyan Masu Tsare-tsare, ta gabatar da wani zama akan Masu Kawo: yadda ake haɗa mafi kyau tare da masu tsarawa na yau. Shawna ya bayyana yadda za a "karye ta hanyar rikice-rikice" da kuma gina dangantaka ta hanyar shaidar abokin ciniki da fuska da fuska da sadarwar da kuma mafi kyawun shawarwari don sadarwar kafofin watsa labarun.
Sadarwa da haɓaka alaƙa sun haifar da jigon jigon jigon MPI Tami Evans. Ta ƙarfafa masu halarta su rungumi "dork na ciki" a matsayin hanyar haɗi da gaske tare da mutane da haɓaka haɗin gwiwa da haɓaka aiki. Mai yarda da kai "mai kyakkyawan fata," Tami ya shawarci wakilai su "dakatar da kamala a kan dakatarwa" don goyon bayan rungumar mutuntaka da sha'awarta a cikin mahimmin bayaninta mai kuzari Rabin cike da shi: kunna kyakkyawan fata da sauran ƙwarewa mai laushi. Hanyar rabin gilashin ta ya ƙarfafa masu tsarawa don zama masu farin ciki da koshin lafiya a cikin ƙwararrun rayuwarsu da na sirri.
Ta bar wakilai suna jin kuzari kafin ranar ƙarshe ta wasan kwaikwayon kamar yadda Joanne Dennison daga The Ordinary Success Project, wanda ya halarci babban jigon, ya bayyana:
"Tami ta girgiza! Ta nuna wa mutane yadda za su canja wurin kyawawan saƙonta zuwa aikinsu a filin wasan kwaikwayo. Tabbas ta kasance mai magana mai kuzari - cikakke ga ranarmu ta ƙarshe anan IMEX. "
A halin yanzu IMEX Amurka tana faruwa a Sands Expo da Cibiyar Taro a Venetian® | The Palazzo® Las Vegas daga Oktoba 18-20, 2016, kafin Smart Litinin, Oktoba 17.
eTN abokin hulɗa ne na kafofin watsa labarai don IMEX.
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