Investor sentiment for hotels in Sub-Saharan Africa remains positive despite economic headwinds in key markets, according to the latest JLL research into the sector. The long-term outlook continues to be strong and is driven by positive economic, demographic and tourism trends, with all indicators pointing to continued hotel demand growth as the region’s economy and hotel sector continue to mature.
Da yake magana a taron zuba jari na otal a Afirka a Kigali, Rwanda, Xander Nijnens, babban mataimakin shugaban kasa, Otal-otal da Baƙi na JLL na Afirka kudu da hamadar Sahara, ya ce: “Matsalar mu na matsakaicin lokaci game da fannin otal yana da kyau kuma hasashen JLL yana buƙatar haɓaka. na 3% zuwa 5% a kowace shekara a cikin shekaru uku masu zuwa. Ta fuskar zuba jari, mun yi hasashen dala biliyan 1.7 za a saka hannun jari a otal-otal a yankin kudu da hamadar Sahara a shekarar 2017 da kuma karin dala biliyan 1.9 a shekarar 2018. Sabon bututun samar da kayayyaki yana ci gaba da bunkasa tare da inganci wajen ganin sabbin ci gaba a matsayin fannin. masu girma".
Nijnens ya kara da cewa, "Bangaren otal din ba, duk da haka, ba tare da kalubalensa ba kuma muna ganin karuwar bambance-bambancen aiki da hangen nesa ga manyan kasuwanni. Yankin yana ba da ɗimbin kalubale da dama, da haɗari da lada. Daga hangen nesa na babban birnin duniya neman damar saka hannun jari, yankin na iya zama mai wahala don kewayawa. Masu saka hannun jari da masu ba da lamuni suna sane da wannan kuma, yayin da 'yan wasan yankin ke ci gaba da yin amfani da fa'idarsu ta farko don tabbatar da kasancewarsu a fannin, babban birnin duniya zai ƙara kwarara zuwa yankin yayin da kasuwanni suka girma da kuma nuna gaskiya."
Masu haɓaka otal da masu aiki suna ƙara fahimtar yadda ake shiga wannan buƙatar kuma suna ba da babban baƙon baƙi wanda ya dace da kowane kasuwa da tushen abokin ciniki. Wannan haɓakar buƙatu, haɗe tare da ingantacciyar madaidaicin wadata ga buƙata, yana kafa tushe mai kyau don saka hannun jari. Nijnens ya lura da cewa, "Tsarin saka hannun jari na dogon lokaci ga yankin ya kasance mai kyau duk da kalubale na gajeren lokaci da ya shafi bangaren otal a yankin Saharar Afirka a cikin shekaru biyu da suka gabata. Ci gaban tattalin arziki da kuma manufofin gwamnati game da yawon bude ido, saka hannun jari da ci gaban tattalin arziki suna da matukar muhimmanci a bangaren da kamfanoni ke jagoranta."
Babban abin da ke hana shiga yankin kudu da hamadar Saharar Afirka, a cewar binciken, shi ne nemo ayyukan da suka dace da mafi karancin kofa. Babban birnin yana samuwa, amma masu zuba jari suna neman damar yin amfani da dama don cimma nasarar dawo da daidaito. Rashin kudin waje ya kasance mafi girma a wannan shekara yayin da masu zuba jari ke kokawa don tinkarar matsalolin kudi daban-daban. Ingantattun daidaito a siyasance, tattalin arziki da kuma kudin waje zai sa a samu raguwar kudin da ake kashewa kan zuba jarin otal a yankin, wanda hakan zai kara yawan kudaden shiga. Ya kamata a rage farashin ci gaba a cikin matsakaici yayin da masu sana'a na ci gaba, masu mallaka da masu ba da bashi ke samun kwarewa a yankin. Yayin da ake aiwatar da bututun sabbin ayyuka yadda ya kamata, yawan ruwa zai karu kuma zaɓuɓɓukan fita za su inganta.
Masu ba da lamuni a yankin sun fi taka tsantsan game da sashin otal fiye da abokan cinikinsu, musamman game da rubuto kuɗaɗen aiki a cikin abin da ake gani a matsayin sashe mai tasowa. Nijnens ya kammala da cewa, "A nan gaba mai zuwa, za mu iya sa ran za a tantance ba da lamuni na banki na kasuwanci bisa lamuni ga masu daukar nauyin, yayin da bankunan ci gaba za su taka muhimmiyar rawa wajen samar da sabbin kan iyakokin kasa. Yayin da saka hannun jari na cibiyoyi ke ƙaruwa, ana sa ran bayar da lamuni zai zama mai sauƙin samuwa a cikin ingantattun sharuddan, wanda hakan zai samar da kyakkyawan sakamako kan daidaito.”
Masu saka hannun jari waɗanda suka yi la'akari da wadatar kayayyaki da buƙatun kasuwannin da suke haɓakawa da yin mu'amala an sanya su da kyau don haifar da babban haɗari daidaitawar dawowa. Waɗanda suka sami damar kafa dandamali tare da sikelin yakamata a ƙara sanya su da kyau don jawo hankalin babban birnin waje ko kuma su zama abin sayan saye ga manyan 'yan wasan duniya.
Daban-daban na tushen tushe a kowace kasuwa yana zama mai mahimmanci ga hanyar da masu saka hannun jari da masu ba da lamuni ke tunkarar fannin, tare da faffadan tsarin yanki yana ƙara zama ƙalubale. Binciken ya inganta ra'ayin cewa ya kamata masu zuba jari su rungumi bambancin da waɗannan kasuwanni ke kawowa, amma mafi mahimmanci su fahimci iri-iri da nau'i na waɗannan kasuwanni.
