Brand USA, kungiyar tallata tallace-tallace ga Amurka, tare da haɗin gwiwar kamfanin jiragen sama na United Airlines, sun shirya balaguron sanin makamar China (MegaFam) na farko-farko.
MegaFam ta hada da fitattun masu gudanar da yawon shakatawa 50 daga wurare a fadin kasar Sin, ciki har da Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xian, Hangzhou, Nanjing, Wenzhou, da Chongqing.
“We’ve been working with our partners for some time to host a familiarization tour of qualified tour operators from China as part of the U.S.–China Tourism Year strategy,” said Thomas Garzilli, chief marketing officer for Brand USA. “The MegaFam provided top travel industry professionals, from locations throughout China, the opportunity to experience the United States to, through, and beyond gateway cities.”
Kamfanin MegaFam na Amurka na farko na China ya ba wa masu gudanar da yawon shakatawa ziyara tare da ziyartar manyan biranen Amurka kamar New York City, Chicago, da Los Angeles, da kuma gogewa a wuraren da ake zuwa yankin da waɗannan biranen ƙofa kamar Stony Brook, NY ke shiga cikin sauƙi; Mystic, Conn.; Estes Park, Colo.; Rapid City, SD da sauran su. MegaFam na kasar Sin ya ƙare tare da taron ƙarshe wanda Ziyarci California ta shirya a filin wasa na Levi's a Santa Clara, Calif.
Godiya ga kwamitocin yawon shakatawa da ƙungiyoyin tallace-tallace na makoma kamar NYC & Kamfanin, Ofishin Connecticut na Yawon shakatawa, Gano Long Island, Ziyarci Denver, Ziyarci Houston, Balaguro Texas, Destination DC, Ziyarci Baltimore, Ziyarci Philly, Gano Lancaster, Zaɓi Chicago, Ofishin Illinois na Yawon shakatawa, Tafiya South Dakota, Gano Los Angeles, Las Vegas Convention and Visitors Authority, da Ziyarci California, masu gudanar da yawon shakatawa sun sami cikakkiyar wakilci na abin da Amurka za ta bayar. Garzilli ya ce "Daga yadda manyan biranenmu ke da kyau zuwa al'adar abubuwan ban sha'awa na musamman a cikin ƙananan garuruwanmu zuwa ga ɗimbin abubuwan ban sha'awa da ke jira a cikin manyan wuraren shakatawa na mu na waje da na ƙasa, baƙi koyaushe suna yin wahayi ne da irin abubuwan da suka faru a Amurka," in ji Garzilli. .
"Muna farin cikin yin hadin gwiwa tare da Brand USA don ci gaba da gudanar da bikin shekarar yawon bude ido ta Amurka da Sin a wannan MegaFam don tallata Amurka ga masu yawon bude ido na kasar Sin," in ji Walter Dias, manajan darakta na Greater China & Korea Sales.
Kamfanin jiragen sama na United Airlines yana gudanar da zirga-zirgar jiragen sama na Amurka da China, kuma zuwa karin biranen kasar Sin, fiye da kowane kamfanin jirgin sama, da kuma zirga-zirgar jiragen sama daga kasar Sin fiye da kowane kamfanin jiragen sama na Amurka da ke da hanyoyi 17 da sama da jiragen sama 100 zuwa Amurka daga babban yankin. China, Hong Kong da Taiwan.
United began nonstop service to China in 1986 and in 2016 launched the first ever non-stop service from Xi’an to the United States and first Hangzhou-San Francisco nonstop flight. Currently, United serves Beijing with nonstop flights to airports in Chicago, New York/Newark, San Francisco and Washington-Dulles. Service from Shanghai includes nonstop flights from Chicago, Guam, Los Angeles, New York/Newark and San Francisco. Service from Chengdu, Hangzhou and Xi’an includes nonstop flights from San Francisco. Service from Hong Kong includes nonstop flights from Chicago, Guam, Ho Chi Minh City, New York/Newark, San Francisco and Singapore.
A watan Disamba, United za ta gabatar da wani sabon nau'in kasuwanci na United Polaris kan zirga-zirgar jiragen sama na dogon lokaci, gami da dukkan hanyoyin kasar Sin da Amurka, wanda ya hada da shimfidar shimfidar al'ada na Saks Fifth Avenue da sabon kwarewar abinci da abin sha a cikin jirgin. a matsayin kayan more rayuwa.
“Brand USA’s MegaFam program, a first for the U.S. travel industry, is one of the most effective ways to promote international tourism to the United States,” said Garzilli. “It is a highly successful program that has run repeatedly from Australia, Germany, New Zealand, and the United Kingdom.” Since the program began in 2013, Brand USA has hosted more than 700 international travel agents and tour operators. MegaFam itineraries have included destinations in all 50 U.S. states and the District of Columbia.
Shugaba Obama da shugaban kasar Sin Xi Jinping sun kebe shekarar yawon bude ido ta Amurka da kasar Sin a watan Satumba na shekarar 2015, bisa la'akari da hadin kai da ci gaban yawon shakatawa na Amurka da Sin. Shekarar yawon bude ido ta mai da hankali kan inganta tafiye-tafiye da yawon bude ido, fahimtar al'adu, da kuma yaba albarkatun kasa a cikin masana'antun balaguro na kasashen biyu, da kuma tsakanin matafiya na Amurka da Sinawa. A watan Fabrairu, Brand USA ta yi aiki tare da hukumar kula da yawon bude ido ta kasar Sin da ma'aikatar kasuwancin Amurka wajen kaddamar da shekarar yawon bude ido ta hanyar gudanar da wani babban taro a nan birnin Beijing, wanda ya hada da wani babban shiri na gwamnati da masana'antu da dafa abinci da nishadantarwa da suka samu lambar yabo daga Amurka. . An gudanar da bikin ne a lokacin da kamfanin Brand Amurka ya kai ziyara kasar Sin karo na farko, ziyarar da ta kai birane uku, wadda ta baiwa kungiyoyin abokan huldar 40 damar haduwa da tallata wuraren da za su kai ga fitattun ma'aikatan tafiye-tafiye na kasar Sin da masu gudanar da yawon bude ido.
Brand USA ita ce mai shirya tafiye-tafiye na masana'antar yawon shakatawa na Amurka a karkashin shekarar yawon bude ido, tana tura albarkatu da bayanai zuwa masana'antar balaguro da yawon shakatawa na Amurka don shiga tare da yin amfani da dandamali na shekarar yawon shakatawa. Misali, kayan aiki na kan layi da aka ƙaddamar a farkon wannan shekara ya ƙunshi albarkatu kamar zurfin mabukaci da bayanan kasuwa, tambarin Shekarar yawon buɗe ido, babban kalanda, bidiyo daga Shugaba Obama da Sakatare Pritzker, damar tallata haɗin gwiwar Brand Amurka da ƙari. Har ila yau, kwanan nan Brand USA ya ƙaddamar da wani shirin horarwa na "Shirye-shiryen Sin" wanda ke samuwa ga dukkan abokan hulɗa da kuma cewa Brand USA na ba da rance ga taron yawon shakatawa na yanki a Amurka a cikin shekara mai zuwa.
Brand USA yana aiki sosai a cikin Sin tare da tallan kayan masarufi, ingantaccen isar da kasuwancin balaguro, da dandamalin tallace-tallace na haɗin gwiwa. Tallace-tallacen mabukaci gabaɗaya an keɓance shi da kasuwar Sinawa kuma yana fasalta girman dijital da kasancewar zamantakewa a cikin kafaffun tashoshi na kasar Sin masu tasowa. Don isa ga kasuwancin balaguro da kafofin watsa labarai na balaguro da yin haɗin gwiwa tare da ofishin jakadancin Amurka da ofishin jakadancin, Brand Amurka ta kafa ofisoshin wakilci a Beijing, Chengdu, Guangzhou, da Shanghai. Yawancin shirye-shiryen tallace-tallace na haɗin gwiwar da Brand Amurka ke bayarwa ga abokan haɗin gwiwarta a kasar Sin suna amfani da wannan kyakkyawar kafar watsa labarai da sawun kasuwanci.
Jirgin sama daga China zuwa Amurka ya karu yayin da ake ci gaba da tashi daga China zuwa Amurka. Bisa kididdigar farko da ofishin kula da balaguro da yawon bude ido na kasa (NTTO) ya binciko, kasar Amurka ta yi maraba da masu ziyara kusan miliyan 2.6 daga kasar Sin a shekarar 2015 - ta zama kasuwa ta biyar mafi girma a duniya wajen ziyarar kasar Amurka. Wannan ya kasance haɓaka 18% akan 2014, shekarar da ta ga haɓakar 21% na shekara-shekara.
NTTO ta kuma bayar da rahoton cewa, kasar Sin ita ce kasa daya tilo da ta fi kowacce kasa yawan kashe kudaden yawon bude ido a shekarar 2015. Sama da dala biliyan 30 da maziyartan Sinawa suka kashe ya zarce yawan kudaden da maziyartan Canada da Mexico suka yi. A matsakaita, Sinawa suna kashe dala 7,164 a kowace balaguron Amurka - kusan kashi 30% fiye da sauran baƙi na duniya.
Kasar Sin ita ce ta daya a kasuwannin duniya a fannin tafiye-tafiye da yawon bude ido da Amurka ke fitarwa - tana kara kusan dala miliyan 74 a kowace rana cikin tattalin arzikin Amurka. Wannan yanayin ya sanya kasar Sin a matsayin daya daga cikin manyan kasuwannin da za a iya samun ci gaba ga Amurka.
