Bocconi University Milano analyzes trend of luxury tourism

A lot of space is being occupied by luxury tourism this year at Bit, the international tourism fair held in Milano.

Research was conducted on luxury tourism by a team in the Master’s program in Tourism Economics at Bocconi University, Milano. The exhibition explores the evolution of the concept of luxury, showing that increasingly it is less tied to material goods and closer to the experiences. The research tries to identify upcoming challenges posed by tourism industry needs, such as exclusivity and customization.

A halin yanzu, yawon shakatawa na alatu ba ya shan wahala saboda tabarbarewar tattalin arziki. A duniya baki daya, ana samar da sama da Yuro biliyan 1,000 a wannan bangare a kowace shekara, daga cikinsu 183 daga otal-otal, 112 daga abinci da abin sha, da 2 daga jiragen ruwa na alfarma. A cikin lokacin 2011-2015, sashin ya karu a duniya da kashi 4.5%. Ga kowane Euro 8 da aka kashe akan tafiye-tafiye, ɗayan yana da alaƙa da alatu.

Turai da Arewacin Amurka suna da kashi 64% na asalin yankin don balaguron alatu, amma sabbin wuraren da ke da ikon kashe kuɗi sun karu a yankuna da yawa na duniya. Misali, Asiya Pasifik tana da mafi girman kimanta girma tsakanin yanzu da 2025.

Ga mafi yawancin, ɓangaren alatu ya ƙunshi matafiya masu zaman kansu (70%) waɗanda ke shirye su biya don balaguron musamman. Suna tafiya a farkon da kuma kasuwanci ajin ko jirage masu zaman kansu, kuma suna kasancewa a cikin manyan sifofi (75%). Ayyukan da suka fi sha'awar waɗannan matafiya sune: liyafar cin abinci, yawon buɗe ido, da koyan sabbin ƙwarewa.